Inspired by my interest in (building) architecture, the role it may play in society and the intersection with my career as a systems architect in industry (ABB-Sweden/Germany and ASML-NL), I have entertained various thoughts on architecture and even at some point in time (around 2017) started to write a plan to establish an architecting enterprise. Although this never took off seriously and my career has evolved somewhat differently onwards, I consider the thoughts and challenges that I wrote down at that time still relevant. I hope they bear some relevance for the systems architecting domain as well and are therefore published in this Blog. Enjoy!